Field Notes

Template feature — reader flow demo · 8 min read

The dispatch board that stopped being a board

For forty years Burns Express dispatched on paper. Then it handed the reading to a model — and found out which of its routes had never made money.

OperationAI Staff · 3 September 2026

01 / 04

Tuesday, 4:40am

The morning board at Burns Express used to be a literal board: a whiteboard four feet wide, seven lanes down the left, truck numbers and driver names in dry-erase to the right. Dispatch redrew it every night. Anything that changed after 5am — a late pickup, a driver calling out, a customer adding two pallets — got wiped and rewritten.

The board is still on the wall. It is no longer where the day is decided.

02 / 04

What the paperwork was hiding

Every load arrived as paper: a bill of lading, sometimes a rate confirmation, occasionally a hand-written note about a dock that closes at noon. Dispatch read them, typed the pieces that mattered into the transport system, and filed the rest.

The typing was the bottleneck, but the filing was the loss. Roughly a fifth of the detail on those documents never made it into a field anyone could sort by — accessorial charges, detention time, which docks always ran long. It existed, in a cabinet, unreadable at any useful speed.

So Burns pointed a model at the scans. Not to make decisions: to read. Each document comes back as structured fields — shipper, consignee, pallet count, weight, appointment window, accessorials — with the original image attached to every field for a human to check.

We did not find efficiency. We found out which customers we had been subsidising since 2011.

Dale Burns — Second-generation owner, Burns Express

03 / 04

The number nobody wanted

Once eighteen months of paperwork was readable, margin could be run per lane instead of per month. Two lanes that everyone in the office described as bread and butter turned out to lose money on every run once detention and reload time were counted properly.

That is the uncomfortable part of making an operation legible. The first thing it tells you is which of your habits were expensive.

I stopped typing and started deciding. That is a different job, and it is the one I was hired for.

Renata Vance — Dispatch lead

04 / 04

What dispatch does now

Dispatch no longer types. It reviews: the model proposes the load, flags the fields it is unsure about, and a person confirms. Average handling time per load went from just under nine minutes to a little over two, and the two are spent on judgement rather than transcription.

The whiteboard survives for one reason. When the power went out in June, the office ran the morning off it, from memory, and nothing was late.

Talk to the people who rebuilt this dispatch office.

A short call with the Burns Express operations team: what they read, what they retired, and what it cost to find out.

Goes straight to Burns Express. No newsletter, no list.

About the sponsor

Burns Express

Where
1400 Cameron Street, Harrisburg, PA
Hours
Dispatch staffed 4am-8pm ET, Monday to Saturday

This feature is a sponsored editorial briefing produced by the Operation AI editorial desk with Burns Express. All claims were checked against supplied source material before publication; figures, dates and quotes are recorded as provided and corrected on request. Sponsorship pays for the reporting; it does not decide the conclusions.